Thursday, September 27, 2007

From Minor League Baseball to Major League Soccer

I once heard somewhere "If you can work in minor league baseball, you can work anywhere." Whoever said knew what he was talking about. In minor league baseball you have small staffs, work long hours, host six to eight game homestands, and barely have a weekend off. Interning for the Rockford RiverHawks in the independent Frontier League was no different. Our staff was so small, interns made up half of the "full-time" staff. Any time there was any type of event, everyone was there. Everyone from the GM to the grounds crew. Working in major league soccer is a whole different world. First, I have worked only one game and I have been here almost a month. When it comes to community events like the Dynamo Charity Golf Outing and Houston Soccer Challenge Tournament, the ticket sales team's presence was not needed. Enough people from the front office would be there. In Rockford, I was expected to due anything and everything necessary to get things done. In Houston, I am expected to due one thing and one thing only- sell tickets. It's different- like night and day. We have a seperate department for sales, marketing, media relations, operations, and sponsorships. The Riverhawks had one person for each of those tasks. Yesterday we had a big staff meeting to talk about our marketing strategy for when Dynamo plays its playoff game here in Houston. Our goal is a sold-out crowd. We've got a lot of great things planned. Welcome to the big leagues I guess.


No comments: